our story

In 2010, Courtney Costello and Ryan Fitzgerald founded Cortello beginning with a vision greater than the actual space and services. Their vision was to deliver an exceptional, above and beyond experience that would raise the standards within the professional beauty industry. 

As a stylist for over 10 years, Courtney saw how many salons and professionals in our industry were failing to deliver this vision. From the onset of her career it was clear the outside perception of this industry does not match the reality of it from within. Now she and Ryan work to evolve that perception by exceeding expectations of both guests and future professionals. 

Opening their doors with a team of only 5, Cortello now employs a team close to 50. Cortello is
 recognized by national publications such as Inc.500 and Salon Today magazines as one of the fastest growing businesses in this country. It is through their mission, growth, and recognition of the Cortello team that they inspire others inside and outside our industry and community to see the potential this profession has to offer.

our team

Our team of professionals are passionate about beauty, fashion, and people. Their individual uniqueness is what strengthens their collective ability as a team.  Our number one mission is delivering a consistent, above and beyond experience to each guest we serve. We are united by the values teamwork, education and growth, because that is the foundation this company is built upon. At Cortello we push and challenge each other and the status quo to be better tomorrow than we are today. 

the experience

At Cortello your experience is our number one priority. From the moment you call to book to when you are at home after your visit. We strive to create an experience that takes you away from your busy life and transports you to a place where you are relaxed, pampered, and feel special.

I LOVE Cortello. When I recently moved to Jacksonville I was so hesitant finding a new salon that would make me feel as comfortable. Heard so many great things and decided to book an appointment with Dylan. Love him, he’s great!!!

Cortello gives you a hair consultation and let’s you know how much your spending before even getting your hair started which is a concept I love. They also make sure you have a beverage in your hand whether it be coffee, water, or a mimosa to make it even better.

Ashley S.

I last minute emailed about an appointment because I had someone elsewhere cancel on me.... best decision ever! Briana glossed, deep conditioned, and cut my hair! She was really easy to talk to, so it wasn’t awkward by any means and she spoke really highly of her peers and the salon. Very educational in a way for me to understand my hair! Amazing and sweet, definitely pre-booked 🙂

Kimberly F.

LOVE THIS PLACE! Everyone was extremely warm and welcoming. Maddie took care of my cut and style. She genuinely wanted to help the health and well-being of my hair. She was super knowledgeable and a pleasure to Be around. I highly recommend her to cut your hair!

Kara J.

Eden is the best! So sweet, helpful and most importantly informative. You can really tell that Cortello's main focus is on educating their clients and maintaining the health of your hair. Eden took the time to make sure I was happy every step of the way. She made sure my expectations were realistic as far as what we would be able to achieve in one session. I left feeling like myself again after a long time of hating my hair. We came up with a game plan to get me to my dream hair, and I can't wait to see her in 5 weeks!

Aly G.

Love love loved this place! My first time getting my hair done in Jax and I could not be happier! Brennan listened to exactly what I wanted and the service there is amazing! She was so friendly and helpful this will definitely be my new regular salon!

Shelby S.

I’ve been going to Cortello since I was in high school and literally will never go anywhere else. The customer service, quality and overall experience are more than worth the price. I see Hayden and he is actually amazing. I never walk out of Cortello without being 100% in love with my hair. Absolutely recommend for anyone of any age, especially for color!

Alexis C.